by Meg@bluffparkbaptist.org | Thursday, February 22, 2018
I’m going to describe two commercials I saw on television and let you guess what product was being advertised. First, there is a grandmotherly Oriental lady who was shown getting her hair done on a Tuesday, exercising on a Thursday, and then being a DJ at a “happening” night club on a Saturday. Next, a family is frolicking in a park, tossing a football in the yard, and sitting down to dinner. Neither product was shown or insinuated in any way in the commercials. Can you guess what they were selling?
In the first commercial the product was a “smart phone” with a good camera and the second it was a grocery store. Again, until the last instance in the advertisement, there was no hint of the product. In both cases, the commercial had nothing to do with price, quality, or convenience of the product. The advertisers simply wanted to plant an image in my head to associate with their product: a warm fuzzy feeling with the grocery store and a non-conforming, active lifestyle with the phone.
What has that got to do with us, you may ask. It’s like this. Everyday in the way we live our life and conduct ourselves in public we are advertising Christianity. In our interactions with people we are leaving them an image that they will associate with Christianity. That’s why Paul said, in his letter to the church at Ephesus, that there should be no hint of sexual immorality, or of any kind of impurity, or of greed. Nor should, there be obscenity, foolish talking, or coarse joking. These things, he said, are improper for God’s holy people.
How did you advertise Christ last week?
Bro. Tony, pastor
Church on the Bluff